How To Shift Your Business Model To Create Freedom

You had an idea of what your life would look like when you started your own business.

Instead of limiting yourself to 20 days of holiday (or whatever small amount your company was willing to cover) you would have the freedom to travel whenever you wanted.

Instead of clocking in and clocking off at the same time every day, you would work the hours that suited you.

Instead of working the same days and having to ask permission for every deviation from the schedule — a doctor’s appointment, your child’s performance, your wife’s birthday — you would be available for all the big moments in your friend’s and family’s lives.

You imagined a life that gave you the freedom to actually enjoy it.

But the reality of your business has not matched up to that idea.

You’re at a point now where you’re not sure if that type of freedom is even possible.

In fact, you’re working even more owning your own company than you ever did before.

There is no time when you’re not working.

Even if you’re not sitting at your desk, you’re consumed with thoughts about your business — will this deal work out?

What happens if you don’t sell enough services this month?

Should you be changing your strategies?

Your to-do list is endless.

Any spare time you have is spent feeling stressed out, burned out, and overworked.

You may have the freedom to choose your work hours but the amount of work you need to do always seems to be more than the hours you have.

You’re missing your kid’s big moments, your friend’s celebrations, and your partners everyday achievements.

You feel like even though your business is successful, you’re failing at being the kind of man you wanted to be.

You don’t have the energy to be fully present in the lives of the people you love.

You’re barely even present for yours.

I have to ask you: what’s the point in running a business that doesn’t serve you?

It’s not doing you any favors and it’s certainly not helping your clients.

If you feel tired, exhausted, overworked and unhappy then how do you think your clients feel?

You can’t turn that kind of thing on and off like a tap.

You carry it with you and it seeps into every aspect of your life and business.

It’s bigger than just being unhappy.

Running your business in this way means that you’re missing out on fulfilling your bigger purpose in life.

I know what it’s like.

Before I shifted my business model, I was in that exact same cycle.

I knew I was supposed to feel free, but instead, it always felt like I was several steps behind.

True freedom —and the life I actually wanted — was like a mirage.

It seemed like I was always just about to arrive, but then it would disappear, and all I’d have in front of me was more work.

But now I have finally achieved the kind of freedom I wanted.

I’m free to spend time with my daughter, go out with my friends, do things I love and I’m excited every day by the ways my business is growing — without being consumed by doubt or never-ending to-do lists.

So, let’s talk about how we get you on the path to freedom and the life you imagined.

There are three simple business shifts:

Automated Lead Generation

If you’re spending countless hours a day chasing after leads, you’re going to feel like you’re constantly swimming just to keep your head above water.

You need systems in place where you’re generating leads without you actively having to do anything.

Wouldn’t it be nice to have a constantly updated list of leads that you can reach out to, instead of starting at square one every day?

It is possible to do that (but obviously I’ll need more than a blog post to show you how).

Increasing Prices

Without even looking at your business, I can tell you that you’re probably undercharging.

Most people are because everyone is afraid that they’ll scare potential customer’s away.

Drill this into your brain: The people who are not willing to pay what you’re worth are not customers you want.

If someone doesn’t see the value in your product, why would you want to sell it to them?

You’re just going to experience problems later and you’re going to have to work twice as hard to get twice as many customers.

Instead, you could raise your prices and narrow your targeting down to people who actually value your work.

They’ll get more out of it, and you won’t have to work yourself to death to make a decent income.

Automating Delivery / Changing Delivery

Are you personally involved in every single delivery of your product or service?

If you’re not automating delivery in some way, you’re doing the equivalent of hand delivering your product to every one of your customer’s door.

That’s an insane time suck and not at all sustainable.

You have to be working ALL the time because when you’re not working, you’re business isn’t working either.

Once you start to automate delivery, you make money even when you’re not actively working.

This also means that you have to change your business model if you’re relying on one-to-one services, like coaching or consulting.

It’s okay to have some (high-paying) individual coaching clients, but it makes no sense to create a custom plan for every single one of your clients.

Changing your whole business model is not something you do overnight.

I know you can’t just read a blog post, no matter how much it inspires you, and suddenly overhaul your business.

You need ongoing support and a community of entrepreneurs who know what you’re going through and are doing the same things.

So we created a Facebook group.

It’s filled with guys like you who want to level up their businesses and lives — and it’s completely free.

If you want to start down the path to true freedom, joining this community of likeminded, encouraging men is the very first step.

You can join that right here.

Jonny Hopkinson
Reject The Norm, Refuse To Be Average, Redefine Your Reality